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Don’t be afraid to ask for testimonials

write that book finally

“Write That Book – Finally!” on display at the IMMH conference

We recently completed the first “Write That Book – Finally!” teleclass.  It was a great series with a wonderful group of aspiring authors who are really getting things done! I am so proud of them! 

Nysha Dahlgren was one of the many attendees who stepped up and got stuck in. She also stepped up when I asked the group for testimonials.  I needed some that I could use for promoting the new homestudy version of the teleclass at the Integrative Medicine for Mental Health conference I departed for the day after the teleclass ended. 

I am thrilled to share her testimonial here and discuss some pointers on how to use them:

  • Include the person’s real name and picture to make it more valuable
  • Highlight sections to make relevant points stand out for people who like to skim-read
  • Take a sentence or parts of a sentence and use this as a heading
  • Share the person’s signature: qualifications, business, website and/or book, if applicable 

You can see all of the above in the testimonial Nysha provided:  

The calls provide juicy knowledge, while the private Facebook page creates accountability

“Write Your Book, Grow Your Biz”, has been the jumpstart I finally needed to get moving on my own book about a lifelong healing journey from Crohn’s Disease.

Trudy creates a warm and hospitable environment that makes the potential author feel safe to open up and share what has been locked in their brain for so long!

The calls provide juicy knowledge, while the private Facebook page creates accountability--she really does call on you to step forward and be present. I would recommend this for just starting out health writers (like me) or seasoned pros who just want some tips and tricks to navigate through the book research/ writing/ submission process.

The personal connection Trudy makes with each student is beyond comparison from any other book writing class I have experienced. The way she cares is truly authentic!”

Nysha Dahlgren, Integrative Health Coach, Certified Eating Psychology Coach, 2nd Year Holistic Nutrition Student, Author of the Book In Progress “The Crohn’s Connection”,

Nysha Dalgren

Nysha Dahlgren, Author of the Book in Progress, “The Crohn’s Connection”

This blog post is a great example of a win-win-win:

  • You, the reader, get to learn about testimonials and see an example of a great one
  • Nysha gets exposure for her upcoming book and current nutrition business – here and in the homestudy version that was on display at the conference    
  • I get to share what someone thinks of my “Write Your Book –Finally!” teleclass

Don’t be afraid to ask for testimonials for your programs, books, services and workshops.  Share them on your blog, website, sales pages and in social media!  Also, reciprocate and give testimonials when you value what someone else provides!

18 Responses so far.

  1. Sue Painter says:

    Great tips for testimonials and a great example of one, too. Good for you, Trudy!

  2. Excellent examples Trudy! Thank you for sharing what we in the P.R. business call the value of third party endorsement.

  3. Jessica says:

    I love giving you testimonials because you are so wonderful at what you do and a trailblazer for those in your field. I appreciate the pointers on getting testimonials and creating a win/win/win.

  4. Bill Painter says:

    Great testimonials for both form and content!

  5. Great advice, Trudy! And really, who couldn’t resist giving you a glowing testimonial with all of the fabulous things you do? 🙂

  6. Mira Dessy says:

    I love this and am learning to ask for testimonials and how to use them to let people know what I do and how I can help them as well. Thanks for this valuable advice.

    • Trudy Scott says:

      Thanks Mira. Good for you – testimonials are powerful and a great way to highlight your expertise. You have plenty of opportunities to get them. For example, if someone emails me or posts on Facebook – saying thanks – I often ask if I can use what they have said too.

  7. Mitch Tublin says:

    Nice way to share a wonderful testimonial while teaching a lesson at the same time.
    Kudos to you!

  8. Sue Guiher says:

    Love the Win- Win-Win of this blog post. Great idea about having 1 line being the heading. Love that and so easy to do and yes, it pulls the reader in.

    Great job of sharing what worked for you to help others make it work for them as well.

  9. Rose Hawley says:

    Love looking for the triple win! Good for your tribe, your business and the other person involved. Wins all around.

    ~Rose Hawley, Mindfully Organized

  10. Mara J says:

    Thanks for the encouragement Trudy! Great blog.