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Speak to connect, reach more people and sell more books

Coldwell Banker

Speaking to realtors at the Coldwell Banker annual Tahoe retreat

As an author or aspiring author it’s imperative that you do presentations to connect with your ideal clients, to reach more people and hence grow your platform/tribe, as Rick Frishman stated in his great post The Platform Requirement.  It’s also a great way to solidify your expert status and sell more books and services. 

I started speaking long before my book, The Antianxiety Food Solution, was released.  I continue to speak to anxious and stressed women, businesses, schools, to other nutrition professionals and to mental health professionals. 

Together with having a book, getting media coverage and referrals, speaking is one of the biggest ways I have grown my business.

Here are some of my best speaking tips:

  • If you’re just getting started I highly recommend that you find a local Toastmasters International  club as it will teach you speaking and listening skills in a safe and supportive environment.  One of my favorite parts of Toastmasters is table topics: impromptu 2 minute talks on random topics.  This is great for getting clear on your message and building confidence.
  • One of the golden rules of speaking is this: never apologize for how you’re feeling or let on how uncomfortable, awkward, afraid, anxious or unprepared you are.  You can read more about this and see a video example of Anna Christine here.
  • You should feel cool, calm and collected when speaking. I encourage you to address any anxiety, fear and/or negative self-talk with dietary changes and nutrients, especially if some of the other approaches are not working:
    • quit caffeine if you’re anxious and consider if you need GABA support
    • if you’re a perfectionist and experience the critic-on-the-shoulder or negative self-talk you may need a serotonin boost with tryptophan
    • and if you feel socially uncomfortable in crowds figure out if pyroluria may be an issue and add in vitamin B6, zinc and evening primrose oil
  • My best advice if you’re on the fence about public speaking is this: “Just get out and speak! Don’t wait to get all your ducks in a row!”  You don’t have to be an expert in everything.  If you have something valuable to share then you’re ready.  Remember, your talk should solve a problem and be something that people want to hear about. 
  • As you get more experienced, don’t be afraid to find a niche!  People want expert advice from experts!  

My friend and colleague, Sue Painter, The Confident Marketer, says this of many business owners: “The problem is not that you aren’t good at what you do, it’s that you’re obscure!”  Getting out and speaking, doing teleseminars, telesummits, doing poster presentations and exhibiting at events can change that.  Do it even if you don’t yet have a book.

If you are ready and want to learn more about speaking, doing teleseminars, telesummits, doing poster presentations and exhibiting, join me on a free content-rich call.  Sign up here for the call details.

13 Responses so far.

  1. Sue Painter says:

    Thanks so much for the quote, Trudy. It’s one of my favorite quotes from Grant Cardone’s book The 10X Rule. Love that you are now talking in front of industry groups like realtors. Awesomeness!!!

    • Trudy Scott says:

      You are very welcome! I appreciate your marketing expertise and have learned a ton from you!

      I did not know this was from Grant Cardone’s book The 10X Rule – will have to check it out – thanks!

      And thanks, I love talking to big industry groups like this!

  2. Trudy I completely agree with you! I do a lot of public speaking and in order to become a better speaker I joined Toastmasters this year. I love that organization and I agree that Table Topics are a great way to learn to think on your feet!

    • Trudy Scott says:

      Good for you Mary Ellen – enjoy those Toastmaster’s meetings! Nice to see someone else who enjoys Table Topics. I’ve actually been in a few Table Topics competitions and loved the experience!

  3. I was just thinking today that I needed to get out and speak live more frequently. It is important for any biz, not just if you are planning on publishing a book. Thanks for the article and suggestions!

  4. Mira Dessy says:

    I love what you do and how wonderful you are in your passion to help those who struggle with this.

  5. Lisa Manyon says:

    Great tips and it’s been fun to watch you GROW.
    Write on!~
    Lisa Manyon

  6. Mitch Tublin says:

    Trudy, Great to see you spreading your wings!

  7. Great tips, Trudy and I know you practice what you preach! I agree that you have to get out there and spread your message.

  8. Heidi Alexandra says:

    I love public speaking and every time I speak I find I not only extend the awareness of my brand and message but also make new friends, find new JV partners and new clients. I recently spoke about the power of uniqueness to a women’s group and several of them talked about being perfectionists and experiencing the critic-on-the-shoulder or negative self-talk – I will let them know about your tip about a serotonin boost with tryptophan!

    • Trudy Scott says:

      I love that you share the power of uniqueness! and yes… new friends, new JV partners and new clients are other great benefits of speaking

      Thanks for letting them know about low serotonin and perfectionism, the critic-on-the-shoulder and negative self-talk!